An innovation that creates a new market and value chain, disturbing the order of an existing market and value chain, is called a(n) ________.
A) augmented product
B) dynamically continuous innovation
C) disruptive innovation
D) convergent product
E) ideation

Question

Quizplus · Accepted Answer

A disruptive innovation creates a new market and value chain, disrupting the existing market and value chain. Augmented product refers to adding additional features to an existing product. Dynamically continuous innovation refers to a gradual improvement of an existing product. Convergent product refers to a product that combines features of multiple products into one. Ideation refers to the process of generating new ideas.

An Innovation That Creates a New Market and Value Chain