Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a(n) ________.
A) dynamically continuous innovation
B) ideation
C) disruptive innovation
D) knockoff
E) discontinuous innovation

Question

Quizplus · Accepted Answer

A dynamically continuous innovation is a product that requires consumers to learn new behaviors, but the new behaviors are not entirely foreign or difficult to understand. The electric toothbrush fits this description because although the brushing technique is new, consumers still have basic knowledge of how to brush their teeth.

Even Though Most People in the Original Target Market for Electric