In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product.
A) problem recognition
B) product concept development and screening
C) idea generation
D) commercialization
E) technical development

Question

Quizplus · Accepted Answer

The product concept development and screening phase involves evaluating the technical and commercial viability of new product ideas. This phase includes analyzing customer needs, market trends, and competitive offerings to determine the potential success of a new product concept.

In the ________ Phase of New Product Development, Marketers Estimate