Start-up entrepreneurs may use ________ through sites such as Kickstarter.com to raise the necessary capital to get a new product to market.
A) simulated market tests
B) beta tests
C) crowdfunding
D) ideation
E) value co-creation

Question

Quizplus · Accepted Answer

Crowdfunding is the process of raising funds for a project or venture by obtaining small amounts of money from a large number of people, typically via the internet. Kickstarter is an example of a crowdfunding platform that start-up entrepreneurs can use to raise capital for their new product. Simulated market tests, beta tests, ideation, and value co-creation are not directly related to raising capital through crowdfunding.

Start-Up Entrepreneurs May Use ________ Through Sites Such as Kickstarter