Bossa Nova founder and CEO Alton Johnson was fascinated with the fruits of Brazil, a fascination that led him to develop juices with these new fruit flavors for the American market. Johnson's interest in Brazilian fruits is an example of ________.
A) idea screening
B) idea generation
C) concept testing
D) product development
E) product manufacturing

Question

Quizplus · Accepted Answer

Alton Johnson's fascination with Brazilian fruits and his development of juices with these new fruit flavors for the American market suggests that he engaged in idea generation, the process of creating, developing, and conceptualizing new product ideas.

Bossa Nova Founder and CEO Alton Johnson Was Fascinated with the Fruits