A marketing manager would most likely use which of the following to find out how many consumers stay with his brand and how many switch, enabling him to project market share over time?
A) modeling software
B) syndicated research
C) cross-sectional research
D) exploratory research
E) competitive intelligence

Question

Quizplus · Accepted Answer

Modeling software can be used to analyze consumer behavior data, including brand loyalty and switching patterns, to project market share over time.

A Marketing Manager Would Most Likely Use Which of the Following