A marketing decision support system (MDSS) is a ________.
A) basic system used by companies that do not have the resources to develop a marketing information system (MIS)
B) popular syndicated research report purchased by most major media companies
C) sophisticated information system that allows marketing managers to use statistical and modeling software tools
D) type of custom research report often called for in the marketing research process
E) data warehouse used to support a marketing information system (MIS)

Question

Quizplus · Accepted Answer

A marketing decision support system is a sophisticated information system that provides marketing managers with statistical and modeling software tools to make better marketing decisions.

A Marketing Decision Support System (MDSS) Is a ________