Examples of ________ include data such as which customers buy which products, which items the company has in stock, and when the company ships items to its customers.
A) marketing intelligence
B) acquired data points
C) external primary data
D) marketing research
E) internal company data

Question

Quizplus · Accepted Answer

The data mentioned in the statement is internal company data, which is generated and collected by the company itself through its operations and interactions with customers. Marketing intelligence refers to information gathered from external sources to inform marketing strategies, while marketing research specifically involves the collection and analysis of data to inform marketing decisions. Acquired data points and external primary data also suggest information gathered from external sources, which is not the case in this statement.

Examples of ________ Include Data Such as Which Customers Buy