A ________ is a process that determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to users.
A) primary data collection system
B) secondary data collection system
C) competitive intelligence system
D) marketing research project
E) marketing information system

Question

Quizplus · Accepted Answer

A marketing information system is designed to gather, sort, analyze, store, and distribute relevant and timely marketing information to users. It is a comprehensive process that helps marketing managers make informed decisions by providing them with the necessary information. Primary and secondary data collection systems are part of the marketing information system, and competitive intelligence is a specific type of marketing research that focuses on gathering information about competitors. However, none of these options fully encompass the entire process of gathering, sorting, analyzing, storing, and distributing marketing information. Therefore, the best choice is E, marketing information system.

A ________ Is a Process That Determines What Information Marketing