Which of the following is true about the steps in the market research process?
A) The research design should be determined before the problem is defined.
B) The last step is to analyze and interpret the data.
C) The first step is to select a method of data collection.
D) The first step is to define the research problem.
E) Data must be collected before the sample can be designed.

Question

Quizplus · Accepted Answer

The market research process typically begins with defining the research problem, which guides the selection of a research design and method of data collection. Data is then collected and analyzed, with the interpretation of findings being the last step. Designing the sample often occurs after data collection, once the researcher has a better understanding of the data that has been collected.

Which of the Following Is True About the Steps in the Market