Which of the following identifies exactly what information marketers will collect and what type of study they will conduct?
A) the research objective
B) the environmental context
C) the sampling method
D) the data collection method
E) the research design

Question

Quizplus · Accepted Answer

The research design identifies exactly what information marketers will collect and what type of study they will conduct. It outlines the overall plan for the research project and includes decisions about data collection methods, sampling methods, and the environmental context. The research objective is a component of the research design, as it informs the overall purpose of the study. The sampling method and data collection method are also components of the research design but do not fully identify what information marketers will collect and what type of study they will conduct.

Which of the Following Identifies Exactly What Information Marketers Will