Which of the following questions should marketers first answer when they are determining their research design?
A) What kind of sampling method should we use?
B) What type of focus group best fits our needs?
C) Do we need quantitative or qualitative data?
D) Does the information we need already exist?
E) How should we collect the data we need?

Question

Quizplus · Accepted Answer

Before deciding on the research design, marketers should first determine if the information they need already exists, as it could save time and resources. The other options (A, B, C, and E) are important considerations for research design, but they should come after answering this initial question.

Which of the Following Questions Should Marketers First Answer When