The first step in the market research process is to ________.
A) determine how data will be collected
B) select samples
C) clearly understand the information needed by managers
D) set the mission statement for the research
E) determine a research design

Question

Quizplus · Accepted Answer

Before any data can be collected, it is important to clearly understand the information needed by managers. This helps to ensure that the research is focused and relevant to the organization's goals and objectives. Once this is determined, then decisions can be made on how data will be collected, samples will be selected, a research design will be developed, and a mission statement will be set.

The First Step in the Market Research Process Is to ________