The second step of the marketing research process is to ________.
A) define the problem
B) select the primary data collection method
C) determine the sampling method
D) calculate the budget
E) determine the research design

Question

Quizplus · Accepted Answer

The second step in the marketing research process is to determine the research design, which involves planning how to collect and analyze the data needed to address the research problem.

The Second Step of the Marketing Research Process Is to ________