A company utilized ________ when it asked consumers to indicate how they feel about panty hose.
A) exploratory research
B) causal research
C) case study research
D) ethnography
E) descriptive research

Question

Quizplus · Accepted Answer

Exploratory research is used to gather information about a topic that is not well understood. In this case, the company is trying to understand how consumers feel about panty hose, which is a topic that is not well understood.

A Company Utilized ________ When It Asked Consumers to Indicate