Which of the following is most likely to involve in-depth surveying or observation of a few consumers who fit the profile of the "typical" customer?
A) data mining
B) syndicated research
C) exploratory research
D) causal research
E) descriptive research

Question

Quizplus · Accepted Answer

Exploratory research is typically conducted when there is limited information available about a certain topic or problem. This type of research involves in-depth surveys or observation of a few consumers who fit the profile of the "typical" customer in order to gain insights and develop hypotheses for further research.

Which of the Following Is Most Likely to Involve In-Depth