Marketers would be most likely to use ________ to come up with ideas for new strategies and opportunities or to get a better understanding of a problem they are currently experiencing with a product.
A) experimental research
B) experiential research
C) exploratory research
D) causal research
E) predictive technology

Question

Quizplus · Accepted Answer

Exploratory research is used to gain insights and a better understanding of a problem or situation. Marketers can use this type of research to generate ideas for new strategies or opportunities. Experimental research is used to test cause-and-effect relationships between variables, while experiential research focuses on the individual experience and subjective interpretation. Causal research is used to determine cause-and-effect relationships, and predictive technology uses data analysis to forecast future outcomes.

Marketers Would Be Most Likely to Use ________ to Come