Which type of research tends to generate nonnumeric results that provide detailed verbal or visual information about consumers' attitudes, feelings, and buying behaviors?
A) data mining
B) qualitative research
C) quantitative research
D) causal research
E) descriptive research

Question

Quizplus · Accepted Answer

Qualitative research tends to generate nonnumeric results in the form of detailed verbal or visual information about consumers' attitudes, feelings, and buying behaviors. This type of research focuses on understanding the underlying reasons and motivations behind consumer behavior, rather than simply measuring and quantifying it. Common methods of qualitative research include focus groups, in-depth interviews, and observation.

Which Type of Research Tends to Generate Nonnumeric Results That