________ is a decision process in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.
A) Total quality management
B) Sustainability
C) Return on investment
D) Marketing
E) Crowdsourcing

Question

Quizplus · Accepted Answer

This is a description of the marketing planning process, where marketers use tools such as market research, segmentation, targeting, positioning, and the marketing mix to determine how to achieve the company's long-term objectives. Total quality management, sustainability, return on investment, and crowdsourcing are all important concepts in business, but they are not specifically related to the marketing planning process described in the question.

________ Is a Decision Process in Which Marketing Managers Determine