A marketer who wants to achieve a competitive advantage over her rivals cannot use the marketing mix to achieve this goal.

Question

Quizplus · Accepted Answer

The marketing mix (product, price, promotion, and place) is a tool used by marketers to achieve a competitive advantage over their rivals. By optimizing these four elements, a marketer can differentiate their product or service from their competitors and attract customers. Therefore, using the marketing mix can help a marketer achieve a competitive advantage.

A Marketer Who Wants to Achieve a Competitive Advantage Over