A catalog retailer has identified African-American professionals between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products. The retailer plans to direct its marketing efforts toward this group of consumers. The retailer has identified a ________.
A) target market
B) marketing mix
C) product mix
D) mass market
E) social network

Question

Quizplus · Accepted Answer

The catalog retailer has identified a specific group of consumers, African-American professionals between the ages of thirty-five and forty-five, as the potential market for its products. This represents a target market, which is a specific group of consumers that a company focuses its marketing efforts on. The other choices (B, C, D, E) do not accurately describe the retailer's identified consumer segment.

A Catalog Retailer Has Identified African-American Professionals Between the Ages