There Are Several Different Sports Watches for Cyclists

There are several different sports watches for cyclists. When compared to its competitors, the Bike Nashbar watch is the least expensive. The Acumen Basic is the only one designed for older cyclists who prefer a larger display. Sports Instrument is the most comfortable of all the available watches. This describes the ________ of the three sports watches.

A) marketing mixes
B) mass marketing strategies
C) positioning
D) consumer orientations
E) selling orientations