Using a ________ approach, a company uses a single strategy to reach all customers.
A) sustainability
B) crowdsourcing
C) mass market
D) social networking
E) societal marketing

Question

Quizplus · Accepted Answer

A mass market approach means a company uses a single strategy to reach all customers. This approach is also known as undifferentiated marketing and assumes that all customers have similar needs and preferences.

Using a ________ Approach, a Company Uses a Single Strategy