By selecting a mass market, a firm risks losing potential customers to competitors who instead try to meet the needs of specific target markets.

Question

Quizplus · Accepted Answer

This statement is true. If a firm chooses to target a mass market, they may not be able to meet the specific needs and preferences of certain customer segments, which could result in them losing potential customers to competitors who specialize in serving those segments.

By Selecting a Mass Market, a Firm Risks Losing Potential