Which of the following statements is true about localization strategy?
A) It focuses on marketing a standardized product worldwide to achieve cost reductions.
B) It makes most sense when cost pressures are extremely intense.
C) It is most appropriate when there are similarities among consumer tastes and preferences across nations.
D) It involves some duplication of functions and smaller production runs.
E) It usually relieves companies of the task of closely monitoring their costs.

Question

Quizplus · Accepted Answer

Localization strategy involves tailoring products or services to meet the specific needs and preferences of local markets. This often involves duplication of functions and smaller production runs to better cater to the needs of local customers.

Which of the Following Statements Is True About Localization Strategy