WKL Entertainment Inc. is a service-based firm with very few competitors. The company is looking to sell the same basic product services in different nations and charge a relatively high price for it. WKL does not face direct competitors, so the company does not have to deal with strong pressures to minimize its costs. Which of the following strategies should WKL Entertainment Inc. managers pursue?
A) Global standardization
B) Transnational
C) Localization
D) International
E) Multinational

Question

Quizplus · Accepted Answer

Given that WKL Entertainment Inc. is a service-based firm with few competitors, looking to sell the same basic product services in different nations at a relatively high price, and without strong pressures to minimize costs, the International strategy is most suitable. This strategy allows a company to leverage its existing products and services into new markets with minimal adaptation, focusing on exploiting the parent company's knowledge and capabilities rather than focusing on local responsiveness or cost reductions.