A differentiator has the advantage of:
A) selling on non-price factors, such as design or customer service.
B) producing a large product variety without a large cost penalty.
C) producing a basic offering that is relatively inexpensive to produce and deliver.
D) being able to respond to demands for deep price discounts from powerful buyers and still make money.
E) being able to initiate a price war in order to grow volume and drive its weaker rivals out of the industry.

Question

Quizplus · Accepted Answer

A differentiator focuses on offering unique features, superior quality, exceptional design, and customer service that creates a distinctive impression in the minds of the customers. This can help the company sell their product or service on non-price factors, which is a significant advantage over their competitors.

A Differentiator Has the Advantage Of