Which generic business-level strategy is based on the intent to lower costs so that a company can lower prices and still make a profit?
A) Broad low-cost strategy
B) Price differentiation strategy
C) Broad differentiation strategy
D) Focus differentiation strategy
E) Focus low-cost strategy

Question

Quizplus · Accepted Answer

The broad low-cost strategy aims to achieve a lower cost of production compared to competitors in the same industry by optimizing operational efficiency, reducing waste, and streamlining the supply chain. This approach enables the company to set lower prices while still earning a profit, attracting price-sensitive customers who prioritize affordability over other product attributes.

Which Generic Business-Level Strategy Is Based on the Intent to Lower