Jordan's Ice Creams Is Strategically Located near a University

Jordan's Ice Creams is strategically located near a university. After realizing that most of its customers, who are mostly students, prefer a wide range of flavors, it started offering different combinations of premium flavors, cones, and toppings to create hundreds of extravagant, customized products. Which generic business-level strategy is Jordan pursuing?

A) Broad low-cost strategy
B) Broad differentiation strategy
C) Focus low-cost strategy
D) Focus differentiation strategy
E) Product substitution strategy