Persuasion is more successful when the source

Question

Quizplus · Accepted Answer

High credibility of the source is considered as one of the important factors determining the success of persuasion. A source with high credibility is perceived as trustworthy and knowledgeable, which enhances the persuasiveness of the message. Intelligence, preexisting attitudes, and perceived difference from the receiver may also play a role in persuasion, but high credibility is consistently identified as the most important factor across various studies.

Persuasion Is More Successful When the Source