Blanca finds herself clicking on convenient pop-up ads to make purchases related to her needs.She is being persuaded by

Question

Quizplus · Accepted Answer

Blanca is being persuaded by channel factors, which refers to the various ways in which information is transmitted to consumers through different channels, such as advertisements, promotions, and sales. The convenience of the pop-up ads is influencing her decision to make purchases. Source factors refer to the characteristics of the person or organization delivering the message, while receiver factors refer to the characteristics of the individual receiving the message.

Blanca Finds Herself Clicking on Convenient Pop-Up Ads to Make