The reason many companies cancelled endorsement contracts with a basketball star and golf legend after they were implicated in extramarital sexual affairs supports the idea that
A) people are prejudice since both players were African American.
B) advertisers are mainly made up of overzealous religious people.
C) source variables are extremely important factors in persuasion.
D) the message is the most important factor in persuasion.
Correct Answer:
Verified
Q40: Reducing prejudice
A) requires solutions on a many
Q41: Which of the following is NOT a
Q42: Channel factors in persuasion refer to
A) the
Q43: _ is the communication of arguments and
Q44: Television advertisements,pop-up Internet ads,and campaign speeches are
Q46: The two sub-factors that make a source
Q47: Humorous approaches to persuasion are most effective
Q48: Which of the following is NOT a
Q49: Mentioning that there are two sides to
Q50: Expecting the salesperson in a clothing store
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