All customers are appropriate targets for relationship marketing.

Name: All customers are appropriate targets for relationship marketing.
Brand: Quizplus
Rating: 4.8 (29 reviews)

Question

Quizplus · Accepted Answer

Not all customers may be interested in establishing a long-term relationship with a company or brand, and focusing on them may not generate significant returns on investment. Companies must identify and target customers who are more likely to engage in relationship-building activities and benefit from ongoing interactions.

All Customers Are Appropriate Targets for Relationship Marketing