WOM marketing aids relationship marketing in generating a positive influence on the product for consumers, and lending credibility to the message being communicated

Question

Quizplus · Accepted Answer

Word-of-mouth marketing (WOM) helps to build relationships with customers and generates positive influence for the product or service being marketed. This positive word-of-mouth communication also lends credibility to the message being conveyed, making it more effective in the eyes of potential customers. Therefore, WOM marketing aids relationship marketing in creating a positive impact on the product and increasing its credibility.

WOM Marketing Aids Relationship Marketing in Generating a Positive Influence