Which one of the following is a process-based method of assessing competitive advantage?
A)Market share
B)Recall share
C)R&D share
D)Marketing skills audit
E)Advertising share

Question

Quizplus · Accepted Answer

A marketing skills audit is a process-based approach to assessing competitive advantage that evaluates a company's skills and competencies in marketing activities, such as product development, branding, pricing, promotion, and distribution. By identifying its strengths and weaknesses, a company can improve its marketing effectiveness and gain a competitive edge in the marketplace. Market share, recall share, R&D share, and advertising share are outcome-based measures of competitive advantage that focus on how well a company is performing relative to its competitors in terms of market penetration, brand awareness, innovation, and advertising effectiveness, respectively.

Which One of the Following Is a Process-Based Method of Assessing