Which is the first step in customer satisfaction measurement process?
A)Measure critical needs
B)Act on the information
C)Define goals and specify how information will be used
D)Discover what is important to customers and employees
E)Measure performance over time

Question

Quizplus · Accepted Answer

The first step in customer satisfaction measurement process is to define goals and specify how the information will be used. This helps to ensure that the data collection process is focused and aligned with the overall objectives of the organization, and that the results of the measurement will be used effectively to improve customer satisfaction.

Which Is the First Step in Customer Satisfaction Measurement Process