In the ASI Apex test, the before-exposure brand preference measure is different from the after-exposure brand preference measure.

Name: In the ASI Apex test, the before-exposure brand preference measure is different from the after-exposure brand preference measure.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The ASI Apex test measures brand preference before and after exposure to advertising, so it is expected that the before-exposure brand preference measure would be different from the after-exposure brand preference measure.

In the ASI Apex Test, the Before-Exposure Brand Preference Measure