Which of the following is not true of test marketing?
A) It improves a manager's knowledge of potential product sales.
B) It allows companies to pretest alternative marketing plans.
C) Test marketing is a must for all products in today's competitive environment.
D) Companies may discover product faults that escaped notice in the product development stage.
E) The results of test marketing may be distorted by improper methodology.
Correct Answer:
Verified
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