In the Behavior Scan Split-Cable testing, for each member of a panel of 3,000 people in each test town, each supermarket purchase is known, in addition to what channel their TV sets were turned to at all times.

Question

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The statement describes specific data being collected in the Behavior Scan Split-Cable testing, including information on both supermarket purchases and television channel viewing habits for each participant.

In the Behavior Scan Split-Cable Testing, for Each Member of a Panel