Time does better with the through-the-book approach than Newsweek because it tends to get more serious, thorough readership.

Question

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Time magazine typically covers news stories and issues in-depth over the course of several issues and uses a through-the-book approach, while Newsweek tends to have a more rapid-fire approach to covering news. This tends to attract a more serious and dedicated readership to Time, who are willing to read through entire issues and delve into complex issues.

Time Does Better with the Through-The-Book Approach Than Newsweek Because