A serious problem in field experimentation is the willingness of competitors to deliberately distort the test with a special promotion or other device.

Name: A serious problem in field experimentation is the willingness of competitors to deliberately distort the test with a special promotion or other device.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Competitors may attempt to manipulate the test conditions in their favor, leading to inaccurate results and a loss of validity in the experiment.

A Serious Problem in Field Experimentation Is the Willingness of Competitors