New management is the primary external change agent in the internationalisation process.

Name: New management is the primary external change agent in the internationalisation process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

New management is considered an internal change agent because it operates from within the organization, influencing its direction, strategy, and operations, including the internationalization process. External change agents are typically outside consultants, market forces, or global economic trends.

New Management Is the Primary External Change Agent in the Internationalisation