Integrated distribution requires dealing with another domestic firm that acts as a sales intermediary for the marketer, often taking over the international side of the marketer's operations.

Question

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Integrated distribution refers to a supply chain management strategy where a company controls or owns its distribution channels, thereby reducing reliance on external firms for distributing its products. It does not necessarily involve dealing with another domestic firm acting as a sales intermediary for international operations.

Integrated Distribution Requires Dealing with Another Domestic Firm That Acts