Proactive firms go international because they want to do so.Reactive motivations influence firms that are responsive to environmental changes and who adjust to them by changing their activities over time.

Question

Quizplus · Accepted Answer

Proactive firms are motivated by strategic objectives such as expanding market share, seeking new opportunities, or gaining competitive advantages, and thus choose to go international by their own initiative. Reactive motivations, on the other hand, drive firms to internationalize in response to external pressures or changes in their environment, such as competitive pressures, changes in regulations, or shifts in customer demands, leading them to adjust their strategies and activities accordingly.

Proactive Firms Go International Because They Want to Do So