Firms that are only psychologically distant from customers and ports tend to be more active in exporting.

Question

Quizplus · Accepted Answer

Firms that are psychologically distant from customers and ports may face challenges in understanding foreign markets and customer needs, leading to less active engagement in exporting. Psychological distance can hinder effective communication, market analysis, and relationship building, which are crucial for successful exporting.

Firms That Are Only Psychologically Distant from Customers and Ports