The more exporters learn about local market characteristics in individual markets, the more they are able to establish similarities and, as a result, customise their marketing approach.
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Q5: The core product may be highly similar
Q6: The ISO 9000 and 14000 international standards
Q7: A customer attaches value to a product
Q7: Backward innovation is when a company produces
Q8: Economic integration is a driving force in
Q9: While Chinese customers may view Japanese products
Q11: Government regulations often present the most stringent
Q12: The characteristics and behaviour of intended customer
Q14: For the Australian market, video poker screens
Q15: Economic integration usually reduces discriminatory governmental regulation.
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