Economic integration is a driving force in making markets more unified and therefore making product standardisation more likely.
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Q3: Studies on product adaptation show that a
Q4: The colour white is gaining popularity in
Q5: The core product may be highly similar
Q6: The ISO 9000 and 14000 international standards
Q7: A customer attaches value to a product
Q7: Backward innovation is when a company produces
Q9: While Chinese customers may view Japanese products
Q10: The more exporters learn about local market
Q11: Government regulations often present the most stringent
Q12: The characteristics and behaviour of intended customer
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