The characteristics and behaviour of intended customer groups are as important as governmental influences on the product adaptation decision.

Question

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Understanding the characteristics and behaviour of intended customer groups is crucial in determining how a product should be adapted for a particular market. This information can guide decisions related to product features, packaging, pricing, and promotion that would resonate with the target customers. While governmental influences can also influence product adaptation decisions, their impact may be secondary to the demands and preferences of the intended customer groups.

The Characteristics and Behaviour of Intended Customer Groups Are as Important