In some cases, the situation in a developing market may require backward innovation; that is, the market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions.

Question

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Developing markets may have different needs and limitations compared to developed markets. Backward innovation refers to simplifying the product to meet the specific demands of these markets. This can include changes to the design, functionality, and packaging of the product to make it more affordable, accessible, and appropriate for local consumers.

In Some Cases, the Situation in a Developing Market May