Which of the following term refers to the mental image that a brand, or the company as a whole, evokes?

Question

Quizplus · Accepted Answer

The term that refers to the mental image that a brand or company evokes is called positioning. It is how a company wants its brand to be perceived in the minds of consumers relative to competitors. Advertising, promotion, and placement are all tactics that can be used to help achieve a desired positioning, but they are not the same as positioning itself.

Which of the Following Term Refers to the Mental Image